Keynote

“Gelato è l’amore”
World-renowned “KANSEI” from Noto becomes the essence of composition theory rules

During a summer vacation in my junior year of college, I was helping out on my parents’ dairy farm and casually drank some milk in the refrigerator. I decided to take advantage of the potential of the raw milk my parents milked at home, and gelato was the way to do it. It may be consequentialism, but the uniqueness of Margar Gelato came not because I liked gelato, but because I chose gelato as a way to “make the most of the cards I had in my hand. I thought that my gelato would be the catalyst for creating a system that would bring people from all over the world to Noto. The air, earth, blue sky, water, air, light, and grass of Noto are all condensed in this drop of milk, and the gelato made with this milk is also very special. Artists find “beauty” in what is there and express it in every possible way. The awe of the natural world that he felt in junior high school was expressed in his essays, and now he expresses it in his gelato. I would like to continue to be a poet who expresses the nature of Noto through gelato.

In order to make excellent gelato, there is a basic rule backed up by composition theory. In other words, the composition ratio of moisture content, solid content, and air content for the best gelato was already determined, and more importantly, the percentage of fat in the solid content that is acceptable in Italy was actually also determined based on scientific evidence. 　We have come to understand this through our interactions with Italian artisans. “Gelato is love.” Without passion, love, and fantasy, there is no point in living. Artisan gelato, a nutritious and complete food with a good balance of protein, casein, salt, minerals, and lactose, was initially the food of the aristocracy. The great senior maestros felt that this gelato had to be developed for a more general audience. Just as a great tree grows delicious fruit when it is 100 years old, children who inherit the spirit of the great maestros will grow up to become great maestros beyond their countries. The great maestros transformed natural foods into gelato and made them artisan. It is a gift from the natural world and God, fused with love, passion, and fantasy.

The “KANSEI” recognized around the world was born from the nature of Noto.